Do you ever use trade jargon - words your prospect may not
be familiar with?
Too often we get caught up with our own buzzwords our
potential customers do not understand or comprehend. This could inhibit them
from returning to your social media location or scare them away for good. No
one wants to feel ignorant. No need to impress them with your industry specific
vocabulary.
Every business has trade jargon - words and expressions
handy, meaningful, and convenient, but only to people in that business. How
much trade talk do you use on your web page, Facebook fan page, twitter feed, or your face-to-face marketing and
sales presentations?
Have you ever recorded your content and then examined it
critically with this point in mind?
Try this . . . . Make a
recording of all your content from all of your social media platforms. Now
listen to it without looking at the actual online location. What does your copy
sound like? Is it customer-centric or does it sound like you are talking shop
at your industry convention?
In addition . . . . Find someone
in the target age group you are looking to reach and have them listen to your
content. Do they get it? What questions do they have?
Best of all . . . . When you evaluate your content this way you insure you are presenting language the customer understands. Accept nothing less.
That’s why . . . . you will grow to greatness when you become fluent in customer language.
Best wishes for continued success.
Bill Sferro
Social Media Marketing
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