Internet marketing history clearly shows the most thriving
businesses follow a familiar path to sales: First you must build relationships >and then
you build trust.
>This will lead to customers. As
social media entrepreneurs, we must “update and tweet” our way along this
pathway and not pass over any steps if we are truly customer centric. Here is the proven profile equation of the winning and
successful types and proportion of your updates and tweets.20% Information . . . Facts, tips, advice, statistical data on your industry. Not about you or your business.
20% Amuse & Entertain . . . Humorous posts, videos, pictures to make people
smile or laugh about your business or industry.
40% Interaction . . . Create posts where
people may talk or comment with you. Use polls, questions, and other
dialogue formats.
20% Convert to Customers . . . the logical
conclusion to providing your followers with information, amusing and
entertaining facts, as well as actually having dialogue with them 80% of
the time is for you to ASK for the Order.
20% Convert to Customers . . . the logical
conclusion to providing your followers with information, amusing and
entertaining facts, as well as actually having dialogue with them 80% of
the time is for you to ASK for the Order.
If all you do is post “buy” or “product” messages you are
not on the successful path and run the risk of getting lost and alienating your
followers.
Keep your followers informed, interested and engaged by
providing status updates and tweets with information, tips and ideas to build
your relationship with them.
When you follow your Roadmap to the Proper Internet Marketing Path you will grow your business to greatness.
When you follow your Roadmap to the Proper Internet Marketing Path you will grow your business to greatness.
Best wishes for continued success.
Bill Sferro
Social Media Marketing
Text LIKE MentorSocialMedia to 32665
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