No more. No more. No more.

If you are like me, you have some difficulty with unpleasant tasks. We go into evasion mode when we foresee a distasteful experience. You will feel 100% better when you eliminate these types of people from your business:

• Do you have customers who are rude and disrespectful to you or your employees? Fire them today.

• How about a customer with a history of prolonged Accounts Receivable? Write them off today.

• Is there a chronic complainer among your customers? Enough already;             cut them loose now.

• Have any short tempered customers where the least little things set them off? Do not wait for their next outburst; dismiss them now.

• What about your customer who is always fishing for you to cut them a deal and discount your fee? Simply raise your price and they will either agree or eliminate themselves. 

If you see yourself in any of these situations you are carrying around unhealthy emotional and psychological baggage. This has a direct effect on your business. This has a direct effect on your health. You have to be eager to identify who you are, who you're not, and whether a client's desires and principles mirror your core values.

There comes a time in every growing business when you get to select the customer. Do yourself a big favor and fire the people who are making you feel bad.  Once you lighten your load you will feel much better about yourself and your business. 

Best wishes for continued success.

Bill Sferro

Social Media Marketing

                                                       

       Text  LIKE MentorSocialMedia to 32665

Your On-Call Consultant (OCC)

By now you’ve gotten to know me a bit and seen how passionate I am about helping others achieve their business goals through social media marketing. My work as a professional, and as a mentor, has always focused on providing expert guidance to individuals and companies looking to move to the next level of production and profitability.

For decades I’ve consulted companies large and small on how to achieve marketing success. I’d really like to work with you, too, to help you achieve your marketing and business development goals.

Want to invest in your business’s future? Choose me to become your social media marketing consultant. Think of it as me becoming a part of your company for as little or long as you like.

As your consultant, I will develop customized plans of action focused on your specific needs. Fees for my services are based on the scope of activities and my personal involvement—and I am surprisingly affordable. Plus you’ll be joining a very select group, as I work with only a limited number of active clients at a time so that my focus is on them and only them.

It’s easy to get started. Click on the Social Media Marketing Interested List and add your name to my Interested List. I will contact you to explore where I personally may be able to assist you.

I can’t wait to hear from you. Social media marketing success awaits.

Sincerely,

Bill Sferro
Social Media Marketing

   

Text  LIKE MentorSocialMedia to 32665

Learn to Speak "Customer"

Do you ever use trade jargon - words your prospect may not be familiar with?

Too often we get caught up with our own buzzwords our potential customers do not understand or comprehend. This could inhibit them from returning to your social media location or scare them away for good. No one wants to feel ignorant. No need to impress them with your industry specific vocabulary.

Every business has trade jargon - words and expressions handy, meaningful, and convenient, but only to people in that business. How much trade talk do you use on your web page, Facebook fan page, twitter  feed, or your face-to-face marketing and sales presentations?

Have you ever recorded your content and then examined it critically with this point in mind?

Try this  . . . . Make a recording of all your content from all of your social media platforms. Now listen to it without looking at the actual online location. What does your copy sound like? Is it customer-centric or does it sound like you are talking shop at your industry convention?

In addition  . . . . Find someone in the target age group you are looking to reach and have them listen to your content. Do they get it? What questions do they have?

Best of all . . . . When you evaluate your content this way you insure you are presenting language the customer understands. Accept nothing less.

That’s why . . . . you will grow to greatness when you become fluent in customer language.

Best wishes for continued success.

Bill Sferro

Social Media Marketing
                                                         

Social Media Bunker Mentality

A little 4 minute video tool I have created (re-purposed) from a big  screen movie for you to gauge how well you are mastering the basics of social media. Basics are required to succeed in this medium and, as mentioned in the previous post, you need to spend 80% of your time building relationships with your followers and just 20% of the time devoted to selling and promoting your product or service. This tool will enhance your social media know-how and relationship building skills and guaranteed to make you laugh.

Sit back, relax, and enjoy my video post on  Social Media Bunker Mentality 

Best wishes for continued success.

Bill Sferro

Social Media Marketing

                                                         

       Text  LIKE MentorSocialMedia to 32665

Roadmap of the Proper Internet Marketing Path

Internet marketing history clearly shows the most thriving businesses follow a familiar path to sales: First you must build relationships >and then you build trust. >This will lead to customers.  As social media entrepreneurs, we must “update and tweet” our way along this pathway and not pass over any steps if we are truly customer centric. Here is the proven profile equation of the winning and successful types and proportion of your  updates and tweets.

20%  Information . . . Facts, tips, advice, statistical data on your industry. Not about you or your business.

20%  Amuse & Entertain . . . Humorous posts, videos, pictures to make people smile or laugh about your business or industry.

40%  Interaction  . . . Create posts where people may talk or comment with you. Use polls, questions, and other dialogue formats.
20%  Convert to Customers . . . the logical conclusion to providing your followers with information, amusing and entertaining facts, as well as actually having dialogue with them 80% of the time is for you to ASK for the Order.

If all you do is post “buy” or “product” messages you are not on the successful path and run the risk of getting lost and alienating your followers.

Keep your followers informed, interested and engaged by providing status updates and tweets with information, tips and ideas to build your relationship with them.

When you follow your Roadmap to the Proper Internet Marketing Path you will  grow your business to greatness. 

Best wishes for continued success.

Bill Sferro

Social Media Marketing

                                                         

       Text  LIKE MentorSocialMedia to 32665